Mobile Ethnography for Generative Research
Uncover insights and unknowns about people and their everyday lives
Trusted by global brands like these
Why Use Indeemo for your Generative Research?
Indeemo harnesses the power of exploratory qualitative research for effective generative research.
Understand Human Behaviour
Mobile Video Diaries capture human behaviour in real-time. Understanding human behaviour is key to effective generative research.
Real Human Experiences
Not every human experience is the same. Mobile screen recording capabilities can help you uncover different experiences so your design is human-centric.
Identify Problem Statements
Generative research should uncover unknown problems that you can design solutions for. With digital ethnography, you can identify problem statements of the real human experience.
How our Generative Research tool works
Mobile Screen Recording
Capture online / mobile Experiences with our Mobile Screen Recording capability.
Witness exactly how participants experience your tools.
Hear their voices as they describe what is positive or negative and why.
Understanding smartphone usage behaviours adds a whole new level of insight.
See how Respondents search for and discover content on mobile.
Better understand your mobile Customer Journey and User Experience.
Powerful Researcher Dashboard
See every offline and online purchase milestone on an intuitive, media rich dashboard.
View every online and offline moment in a single, contiguous, chronological timeline.
Analyse and synthesise data across multiple journeys on a single, user friendly interface.
Powerful Keyword Analysis and Automated Video Transcription tools speed up analysis and reporting.
Contact us
We’ve supported thousands of research projects covering everything from mapping the path to purchase for aquarium filters to mortgage buyer journeys to mapping the patient journey of kidney transplant patients.
If you’d like to discuss a specific patient diary research project or are just curious to learn more, get in touch now.