The shift from testers to co-creators means participants help shape ideas, not just evaluate them. By using in-context diaries, iterative tasks, and creative prompts, brands capture lived experience, reduce concept risk, and build products people actually want.
Read MoreIndeemo has completed our SOC 2 Type I attestation for Security, Availability, and Confidentiality. Here’s how we approached the audit, what we learned, and what it means for customers.
Read MoreRoutine studies capture the gap between what people say and what they actually do. Indeemo’s Q3 2025 data points to a growing demand for diary, longitudinal, and in-the-moment approaches that follow behaviour through daily life. The result is more accurate, more human, and more actionable insight.
Read MoreRemote qualitative research has reinvented how brands explore global consumer behaviour. This article outlines how remote methods preserve cultural nuance, enhance speed, and make multi-country research more human and scalable.
Read MoreThis blog explores how human-centered healthcare research is redefining the way the health and wellness industry understands patients, caregivers, and clinicians. Drawing on Indeemo’s insights, it introduces six key pathways that bring empathy and evidence together, from preventive health and digital tools to diagnosis, treatment, and caregiver experiences.
Read MoreArtificial intelligence has moved from novelty to ubiquity in just a few short years. Today, it shapes the recommendations we see, the products we discover, the services we use, and increasingly, how we live, learn, shop, and even manage our health. But while much of the discourse around AI remains technical, such as models, outputs, and performance - the more profound question is this: how is AI quietly reshaping the lived journeys of people everywhere?
Read MoreDiscover GLP-1 consumer insights – how appetite, identity, and consumption are evolving, and how Indeemo captures the human story behind the data.
Read MoreIntroducing Live Interviews - to help you get even closer to your participants. All done in the Indeemo app. Plus, a brand new dashboard, even smarter AI prompting and more creativity to your highlight reels.
Read MoreThis guide explores how asynchronous qualitative research is transforming the insights industry. It explains how tech-driven, participant-led approaches capture more authentic data, the methods enabling this shift, and the technologies — including AI — powering the future of qualitative insight.
Read MoreThis blog explores why cultural rituals are the strongest drivers of brand connection. It argues that rituals are not just routines but emotionally charged practices that create belonging and meaning in consumers’ lives. Drawing on Indeemo’s research, the piece shows how rituals cut across categories — from wellness and beauty to festive gifting and digital fandoms — and consistently provide the richest emotional insights.
Read MoreThe Say-Do Gap refers to the disconnect between what people say they do and what they actually do. It's a challenge that has long undermined the reliability of traditional qualitative research methods. People often describe their behaviours through memory and perception, which are naturally shaped by bias, selective recall, and social desirability. As a result, what they tell researchers during interviews or surveys can diverge significantly from their real-world actions.
Read MoreWe’ve rolled out a set of powerful updates to help you get even more out of your research on Indeemo - whether you’re crafting compelling Highlight Reels, scaling insights globally, or running projects at speed.
Read MoreThis year’s Social Research Association (SRA) Annual Conference was a celebration of the richness and diversity that defines our field. From long-term ethnographic studies to cutting-edge AI tools, it was clear that social research is not just evolving; it’s expanding in meaningful and multidimensional ways.
Read MoreHybrid working and increased travel restrictions have made it harder to do qualitative research across multiple countries and markets has become more challenging. Digital Ethnography however allows you to run multiple market research projects concurrently and remotely and gives you context rich insights at a fraction of the cost of traditional research methodologies.
Read MoreUnderstanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.
Read MorePhotovoice research is a powerful Qualitative Research Methodology that enables you to remotely capture rich, contextual insights and get a deeper understanding of your Research Participants.
Read MoreThere’s plenty of chat about synthetic AI personas right now - fast, cheap, and always on. Sounds great, right? But can computers really replace talking to real people? In marketing, product, UX, and research, instant answers are tempting. Yet synthetic personas won’t surprise you with an unexpected insight or a heartfelt anecdote. Real customer conversations uncover deeper stories and authentic reactions that drive meaningful change.
Read MoreGenerative AI is transforming Qualitative Research. To fully harness the power of Generative AI, it is imperative that anyone in the business of understanding needs to understand Prompting and, more importantly how to evolve and iterate your prompts to get the answers you need. This blog delves into iterative prompting and offers researchers a comprehensive guide on how to get the answers they need, fast.
Read MoreIndeemo offers a modern, mobile-based solution that empowers you to gather deeper qualitative insights—transforming how you design products, tailor marketing strategies, and build stronger customer relationships.
Read MoreConsumer Connects” refers to research programs designed to bring brands closer to their customers by observing and engaging with them in their natural environments. These initiatives empower stakeholders to experience life through the eyes of the consumer - from the morning rituals that shape purchase decisions, to the in-home experiences that define brand perception
Read More
