Top Five Research Tools to Identify Customers Unmet Needs

Understanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.

ethnographic research, Consumer ResearchIan TwohigMarch 31, 2024Generative Research, Digital Ethnography, Journey mapping, Diary Studies, Product Testing, Generative AI

Human Factors Research Methods in UX Design, Ergonomics and Product Testing

Good UX and human-centred design requires a deep and rich understanding of the user, or more importantly, the human. The design of a new product or service involves a range of procedures and activities that are used to build a comprehensive understanding of users.

Human Factors ResearchIan TwohigJune 15, 2022UX Design, Product Testing

The Indeemo Blog: Getting You Closer

For advice and best practices on how to get closer, understand deeper and innovate faster, browse our blog or type in any search term here.