Long-term panels are revolutionising market research by providing continuous insights into consumer behaviour. In this blog, we delve into what makes long-term panels so valuable, their key benefits, and how they differ from always-on approaches and micro studies.
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Indeemo’s research platform is designed to revolutionise the way research operations teams work. From cost savings to enhanced security and AI-powered insights, our platform offers everything your team needs to excel.
Read MoreFrom the perspective of UX, when, or if, the voice of customers/users are not embraced then we risk the project kicking off on the wrong foot. Read more to learn how you can Bridge the Gap between UX Discovery and Design with a User Diary Study Tool
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In this article, we explore the factors that determine the appropriate primary data collection method, the difference between exploratory and confirmatory research, and the importance of choosing the right data collection platform for qualitative research. For early career researchers, this article works as a comprehensive guide by providing tips throughout
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The characteristics of ethnography mean that it is a powerful methodology for qualitative research. Online ethnography takes the concept a step further.
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In recent years - particularly over the past 12 months - there is a great sense of alignment, if not merging of customer experience, user experience, and market research. Nearly one year ago to the day we published an article on why Customer Centricity is critical for brands. Today, as we reflect on this ever-increasing need for organisations to become even more customer-centric, questions are still raised surrounding how it can be achieved.
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Understanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.
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Effective user research plays a critical role in empathy building, and with the adoption of novel UX Research Platforms, we can accomplish shared empathy for our users. In this blog we outline three ways a user research platform can help you and your team build empathy
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Discover essential considerations for successfully navigating the ethics approval process in academic research. Prioritise ethics alongside research design, demonstrate risk-to-benefit ratio, ensure data protection with reliable tools like Indeemo, and provide clear instructions for appropriate data collection. Uphold participant rights, foster responsible research practices, and navigate the ethics approval process with integrity.
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Research ops, which stands for research operations, refers to the practice of applying operational rigour to research processes. By doing this, research teams can increase the efficiency, consistency, and impact of their research efforts. Organisations that conduct a lot of research, such as user research, market research, or data analysis, can benefit greatly from research ops.
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UX Debt is commonly associated with poor/negative user experience. The outcome of which, results in increased costs, time and resources to improve on the shortcuts taken during the initial product design process.
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To design products, services and experiences that succeed and scale, it is no longer sufficient to just conduct Discovery Research at the start of your design phase and rely solely on the needs, pain points and insights this surfaces. In an era where change happens so rapidly, you need to implement tools to conduct Continuous Discovery research. This post explains how.
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Pioneering brands are successful because they intimately understand and meet both the needs and desires of their customers. Deep understanding and customer empathy enables great brands to deliver products, services or experiences that both delight their customers and help the brand achieve profitability, longevity and, in some cases, cultural impact.
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As we approach the end of 2022 and the winter months are just in sight, all eyes are on the continuing rise in living costs for many households around the world. As all demographics in society begin to feel the crunch more than ever, all industries will be searching for ways to improve their services by meeting the needs of new and existing customers.
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There is often a misconception that qualitative and quantitative research methodologies should sit in their own silos. That is the idea that quant is quant, and if you are primarily a numbers driven team then the only research you can apply is, well, quantitative. And yes, the same goes for qualitative methodologies.
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At the intersection of patient-centred care and patient experience research sits a diverse array of research methodologies. Quantitative techniques and tools, such as, patient satisfaction surveys are often embedded in the fabric of understanding patient experiences - both within and outside of the hospital/clinic setting. Qualitative methodologies focus on a deeper dive into the lives of patients. Techniques, such as, one-to-one interviews or patient focus groups, tend to peel back the layer of quantitative data.
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Our understanding of the patient journey had already become increasingly complex. Tele-health and digital health services have disrupted the traditional modes of patient flow. Patient journey mapping involves a set of tools and techniques that can can help our understnading of this non-linear process with positive patient experience outcomes
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How we capture insights about patient experiences has come a long way. Researchers and patient experience management have begun to embrace new tools and technology to get under the hood of quantitative data. This blog puts the spotlight on innovative technology for qualitative patient experience research.
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Operationalising research leveraged by digital and mobile technology has become increasingly popular. Learn how a Customer Experience research tool can help you uncover qualitative CX insights
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User research is a vital component of UX and design. In the world of user experience, the strands of research that precede innovative design and improvements to products and services, provide a holistic and transparent view of the human behind the user. User research not only precedes design, but increasingly, insights are required for an iterative and agile UX project.
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