From the perspective of UX, when, or if, the voice of customers/users are not embraced then we risk the project kicking off on the wrong foot. Read more to learn how you can Bridge the Gap between UX Discovery and Design with a User Diary Study Tool
Read MoreOne of the most powerful methods of discovery user research is the remote Diary Study. For some, it’s the richest, most intimate and contextual type of exploratory research method there is. Great design starts with deep understanding and a longitudinal diary study is a powerful, non invasive and cost effective research method that our customers are increasingly embracing to deepen their empathy and improve their customer and user experience.
Read MoreFor healthcare research, the adoption of video in patient diaries represents a pivotal shift, enhancing our grasp of patient experiences with a depth and immediacy previously unattainable. This condensed exploration delves into the transformative impact of video diaries, underscoring their role in enriching patient narratives and their integration into broader research methodologies.
Read MoreIn the realm of research, gaining deep insights into user behaviour over extended periods is a quest worth pursuing. Diary studies can be your guiding light in this endeavour. However, misconceptions often shroud the notion of conducting one. In this comprehensive blog post, we aim to unravel the mysteries surrounding diary studies by addressing common myths and revealing the true potential they hold.
Read MoreVideo diaries are a powerful tool for Market Research and UX Research. Not only do they enable researchers to capture context rich, multimedia behavioral data, they are also an extremely powerful research tool for bringing consumer segmentations and UX personas to life.
Read MoreAt the intersection of patient-centred care and patient experience research sits a diverse array of research methodologies. Quantitative techniques and tools, such as, patient satisfaction surveys are often embedded in the fabric of understanding patient experiences - both within and outside of the hospital/clinic setting. Qualitative methodologies focus on a deeper dive into the lives of patients. Techniques, such as, one-to-one interviews or patient focus groups, tend to peel back the layer of quantitative data.
Read MoreLearn how a Video Diary can help you for your Customer Experience Research. Understand the goal of Video Diary.
Read MoreIn this short post we explore how researchers and brands can evolve their qualitative research methodologies to support the digital transformation taking place.
Read MoreOur case study illustrates how Mobile Ethnography helps you research sensitive topics like personal health, beverage consumption or personal finance.
Read MoreWith all our activities becoming more and more fragmented, a mobile diary study is one of the only tools that allows researchers to gather rich, contextual, and in-the-moment insights. In this post, we share benefits or remote mobile diary studies and why it offers a viable alternative to traditional methods.
Read MoreAs qualitative researchers explore different approaches to remote research in the age of COVID, we outline why adding a mobile diary study to pre-task that Zoom IDI or Focus Group can lead to richer insights.
