Posts tagged In-depth interviews
Using Generative AI analysis tools for online Focus Groups and In-depth Interviews research.
Using Generative AI analysis tools for online Focus Groups and In-depth Interviews research.

In the dynamic and ever-changing world of business today, gaining insights into consumer behaviour and user experiences is absolutely essential. Brands and consultancies are constantly searching for innovative ways to gain insights into people's lives and preferences. As brands seek to meet the needs of consumers, the team at Indeemo have worked tirelessly throughout 2023 to meet the needs of customers, to offer a unique perspective on consumers, products, and experiences, all within the context of everyday life.

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Generative AIEugene MurphyFocus Groups, In-depth interviews
Remote Mobile Diary Studies: an asynchronous alternative to synchronous Qualitative Research In-depth interviews
Remote Mobile Diary Studies: an asynchronous alternative to synchronous Qualitative Research In-depth interviews

With all our activities becoming more and more fragmented, a mobile diary study is one of the only tools that allows researchers to gather rich, contextual, and in-the-moment insights. In this post, we share benefits or remote mobile diary studies and why it offers a viable alternative to traditional methods.

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Diary StudiesEugene Murphyasynchronous research, IDI, In-depth interviews