In this post, we outline the key benefits of using Mobile Ethnography and how you can use it to get a deeper understanding of your target audience.,
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One of the most powerful methods of discovery user research is the remote Diary Study. For some, it’s the richest, most intimate and contextual type of exploratory research method there is. Great design starts with deep understanding and a longitudinal diary study is a powerful, non invasive and cost effective research method that our customers are increasingly embracing to deepen their empathy and improve their customer and user experience.
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The respondent strategy for your traditional or online qualitative research has a huge impact on the outcome of your study. In this article, we cover the key recruitment methods used by researchers and guide you through the benefits and drawbacks of each method helping you find the best recruitment process to deliver the results you need.
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UX research with B2B brands personas can be challenging. Recruiting user personas can take time. Incentives can be expensive. Fieldwork always takes longer than B2C research. This post shares tips on how to use Mobile Ethnography to do great UX research with B2B user personas.
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We live in times of exponential change. Generative AI is already having profound impacts on every industry. Research is no different. We believe that Generative AI is going to be a boom for Qualitative Research and video research in particular. In this post, we share updates that we have made to the Indeemo Platform that help you do video research faster and at scale.
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In the dynamic and ever-changing world of business today, gaining insights into consumer behaviour and user experiences is absolutely essential. Brands and consultancies are constantly searching for innovative ways to gain insights into people's lives and preferences. As brands seek to meet the needs of consumers, the team at Indeemo have worked tirelessly throughout 2023 to meet the needs of customers, to offer a unique perspective on consumers, products, and experiences, all within the context of everyday life.
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It is now possible to import Focus Groups and In-depth interviews directly into Indeemo from Microsoft Teams and Zoom and analyse them using Generative AI. This blog shares more information.
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Video diaries are a powerful tool for Market Research and UX Research. Not only do they enable researchers to capture context rich, multimedia behavioral data, they are also an extremely powerful research tool for bringing consumer segmentations and UX personas to life.
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Understanding a customer’s shopping journey is essential to providing them with an experience that exceeds their needs and expectations. Find out how you can improve your customer’s journey with remote path-to-purchase studies.
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Remote Mobile Ethnography is changing the way researchers understand the behaviors in the moment. Here we explain why you should invest in this innovative methodology
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One thing we’re certain of at Indeemo is that, given the accelerating rate of change, it is increasingly critical for brands to create a culture of Continuous Discovery and implement longitudinal research programs that get them closer to their customers / users. Having a panel of research participants available over a sustained period of time allows you to quickly assign tasks / ask questions as they arise and be more agile in your research.
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In this article we explore how Digital Ethnography tools are becoming a preferred alternative to Market Research Online Communities (MROCs) for some of our clients. They value the intimacy of engaging participants privately and the in-the-moment, multi context richness that smartphone enabled video helps them capture.
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The FCA’s Consumer Duty will impact the practices and policies of over 60,000 financial firms in the UK. Every financial services institution we have spoken to have raised questions about how best to conduct the research required to achieve compliance. This post shares details on the methods and research tools that can help.
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Mobile Ethnography gives researchers the ability to understand all shopper personas from the super-organised Holiday Season Shoppers to the first-time Black Friday shoppers.
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Learn how a leading UK qualitative research agency used Indeemo's mobile qualitative research app to drive respondent engagement from younger participants.
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How to intercept all the channels that accompany the shopping experiences. Mobile ethnography is emerging as a pioneering methodology for an omnichannel pathway
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Mobile Ethnography can help take service design to the next level, breaking the barriers allowing for asynchronous gathering of data from a larger research pool.
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New to Mobile Ethnography? We outline the steps you need to take to ensure your first remote mobile ethnography project delivers.
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In this post, we’ll explain how you can leverage the power of remote Mobile Ethnography to understand your customers’ online shopping journey and better optimize their experience.
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Mobile is becoming essential for marketers who are trying to truly understand what is important for Millennials and Gen z, trying to best connect with their lives.
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