Understanding a customer’s shopping journey is essential to providing them with an experience that exceeds their needs and expectations. Find out how you can improve your customer’s journey with remote path-to-purchase studies.
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How to intercept all the channels that accompany the shopping experiences. Mobile ethnography is emerging as a pioneering methodology for an omnichannel pathway
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When talking about Path to Purchase we can’t forget about Omnichannel. In this post we look at the modern omnichannel shopping journey and explain how Mobile ethnography can help you research this new, complex, and fragmented shopping journey in a rich and contextual way.
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