Learn how leading sports brands are using innovative tools like real-time video feedback and journey mapping to capture and enhance every moment of the fan journey. Discover how City Football Group, the organization behind Manchester City FC, leverages these insights to create unforgettable experiences for their supporters
Read MoreAs the holiday season approaches, FMCG brands are in a race to capture consumer insights that can shape their festive strategies. Diary studies offer a unique advantage, providing real-time access to consumers’ thoughts, preferences, and behaviors during this critical period. Discover how this powerful research tool can help you unlock deep insights and drive smarter decisions in the busiest season of the year
Read MoreDive into the realm of shopping missions to decode the intricate web of consumer decision-making. This quick guide takes you through the definition and significance of shopping missions, showcasing how they mirror real-world scenarios and offer a deeper understanding of consumer preferences. Discover five essential uses of shopping mission studies, from unveiling product category insights to mapping the path to purchase. Learn how to conduct effective studies, leveraging video-based research to capture emotions, reactions, and rich qualitative data.
Read MoreWe explore the essence of Demand Spaces and how qualitative research methods can capture these insights.
Read MoreIn a captivating firsthand account, a doctoral researcher shares their transformative experience using Indeemo to explore the lived experiences of early career teachers. By leveraging Indeemo's real-time data collection and AI analysis, the researcher captured rich, nuanced insights without the constraints of traditional methods. This journey not only accelerated the research process but also deepened the understanding of the challenges and triumphs faced by new educators.
Read MoreDiscover the power of Voice of the Customer (VoC) research in our latest blog. Learn how to capture and analyze customer feedback to drive improvements, enhance customer satisfaction, and make informed decisions. Explore effective qualitative research methods and tips for success, and see how Indeemo can elevate your VoC initiatives with advanced AI-powered tools.
Read MoreIn the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
Read MoreTraditional consumer understanding models are increasingly proving inadequate for capturing the full spectrum of customer behaviour. Enlightened brands are now turning their attention to ‘occasions’ and ‘demand spaces’ to gain a deeper insight into consumer activities. These moments, whether they are everyday routines or festive celebrations, are invaluable for driving innovation and growth.
Read MoreUnderstanding your customers' needs and experiences is crucial for all businesses. However, for small businesses and non-researchers, gathering this intelligence might seem daunting. With advancements in technology, tools like the Indeemo are revolutionising how businesses collect and analyse customer feedback. This guide will explore how you can harness the power of mobile, video, and Generative AI to uncover rich contextual insights and significantly enhance your customer experience.
Read MoreUnderstanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.
Read MoreConsumer purchasing journey really has evolved dramatically, mirroring the changes in technology and consumer behaviour over the past three decades and more. Today, understanding this complex journey is crucial for market researchers, customer experience experts, and consumer insights teams. This evolution underscores the importance of adopting and leveraging new technologies to capture the multifaceted nature of consumer purchasing behaviour, particularly as we witness the shifting preferences of younger generations like Gen Z and Gen Alpha towards omni-channel shopping experiences.
Read MoreFor market research, understanding consumer behaviour, specifically product usage and preferences, is pivotal for brands and agencies striving to stay ahead. The key to unlocking these insights often lies in effective qualitative research, where technology and innovation are revolutionising traditional methodologies.
Read MoreConsumer feedback is the linchpin of insightful decision-making in market research. It provides qualitative researchers and insights teams at brands and research agencies with a comprehensive view of consumer interactions. This broad spectrum includes detailed insights into occasions, experiences, shopping behaviours, product preferences, brand perceptions, and more, guiding key business strategies and brand positioning.
Read MoreUnlock the secrets to understanding consumer occasions with our expert guide tailored for market researchers and insights teams. This blog unveils five essential strategies for capturing consumer occasions in their most authentic form, emphasising the power of technology, the flexibility of asynchronous data collection, and the richness of contextual insights.
Read MoreIn an ever-evolving market research landscape, staying ahead requires embracing cutting-edge techniques that unveil profound consumer insights. Video surveys, a pioneering approach, stand at the forefront of this revolution. This blog illuminates the myriad advantages of video surveys, casting a spotlight on their transformative applications in shopper and consumer research, shopping missions, and customer experience enhancement. Join us on this journey as we comprehensively explore how video surveys are reshaping the very foundations of market research.
Read MoreIn the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
Read MoreVideo-based insights offer brands a direct portal into consumer lives—capturing emotions, preferences, and behaviors as they unfold. Witness consumption occasions at home, decode the influence of packaging on decisions, and join consumers on their shopping missions. With authenticity at its core, video empowers brands to craft strategies that resonate and products that truly connect. It's not just data; it's the story of consumers, told by them, in the moment
Read MoreIn today's dynamic marketplace, understanding consumer behaviour and optimising product experiences are critical for business success. Discover how the synergy between customer video feedback and In-Home Usage Testing (iHUTs) revolutionises product testing, innovation, and design. Gain insights into the evolution of user experience, where smart devices reshape the consumer landscape.
Read MoreIn-Home Usage Test (iHUT) projects have revolutionised the way businesses understand consumer behaviour and product experiences. By bringing the testing process directly into consumers' homes, iHUTs provide an authentic environment for participants to engage with products in their daily lives. The integration of video-based research platforms has further enhanced the power of iHUTs, allowing researchers to gain a wealth of valuable insights.
Read MoreShop-alongs, a critical component in market research, are observational research techniques where researchers accompany participants during their shopping journey. This method allows researchers to gain a deep understanding of consumers' shopping behaviours, preferences, and decision-making processes. By observing customers in a natural shopping environment, researchers can gather insights that are often unattainable through traditional survey methods.
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