Whether analysing interview transcripts, diaries, or focus group discussions, the way we instruct AI can mean the difference between vague, surface-level results and rich, meaningful insights. In this blog, we’ll explore three essential tips for researchers—starting broad, providing context, and delivering clear instructions—each supported by examples of how to turn a poorly crafted prompt into a powerful tool for qualitative analysis.
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We explore the essence of Demand Spaces and how qualitative research methods can capture these insights.
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In a captivating firsthand account, a doctoral researcher shares their transformative experience using Indeemo to explore the lived experiences of early career teachers. By leveraging Indeemo's real-time data collection and AI analysis, the researcher captured rich, nuanced insights without the constraints of traditional methods. This journey not only accelerated the research process but also deepened the understanding of the challenges and triumphs faced by new educators.
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Market Research Online Communities (MROCs) are digital platforms where selected individuals share their attitudes and preferences, providing organisations with valuable qualitative data. These communities enable continuous engagement and real-time insights, supporting better business decisions.
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Discover the power of Voice of the Customer (VoC) research in our latest blog. Learn how to capture and analyze customer feedback to drive improvements, enhance customer satisfaction, and make informed decisions. Explore effective qualitative research methods and tips for success, and see how Indeemo can elevate your VoC initiatives with advanced AI-powered tools.
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This blog delves into Online Bulletin Boards, with a special focus on how Indeemo can elevate your research projects. From streamlined recruitment to advanced AI-driven analysis, see how Indeemo’s comprehensive tools can help you gain deeper insights into Gen Z and Gen Alpha media consumption behaviors, driving better business decisions
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In the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
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Traditional consumer understanding models are increasingly proving inadequate for capturing the full spectrum of customer behaviour. Enlightened brands are now turning their attention to ‘occasions’ and ‘demand spaces’ to gain a deeper insight into consumer activities. These moments, whether they are everyday routines or festive celebrations, are invaluable for driving innovation and growth.
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Hybrid working and increased travel restrictions have made it harder to do qualitative research across multiple countries and markets has become more challenging. Digital Ethnography however allows you to run multiple market research projects concurrently and remotely and gives you context rich insights at a fraction of the cost of traditional research methodologies.
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