What is dDigital Ethnography and why is it important? This short article outlines some of the key reasons digital ethnography is gaining popularity in the UX Research and Market Research sectors. Read now.
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In this article we explore how Digital Ethnography tools are becoming a preferred alternative to Market Research Online Communities (MROCs) for some of our clients. They value the intimacy of engaging participants privately and the in-the-moment, multi context richness that smartphone enabled video helps them capture.
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How to intercept all the channels that accompany the shopping experiences. Mobile ethnography is emerging as a pioneering methodology for an omnichannel pathway
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Through the lens of the double diamond, qualitative research is embedded in the discovery phase of product and service design. Although each phase of a double diamond framework is integral to design, the discovery phase will ultimately give your design team the initial direction for user-centred design.
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The agile nature of mobile ethnography mean that it is a powerful methodology for remote Journey Mapping research that virtually immerses researchers in the real world context of their participants.
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Digital Ethnography video research is becoming the methodology of choice for researchers and designers who need to research omni-channel user journeys, path to purchase or customer journeys. Video is central to the power of this UX research / Qualitative Research approach. This post explains recent updates which support higher impact video research.
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Looking to ensure your digital ethnography research project is a success? The following blog outlines key tips to help you select a tool or platform.
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Primary research in healthcare UX Design is evolving rapidly due to remote working and Digital Transformation. New remote research approaches like Digital Ethnography offer compelling benefits for anyone doing Market Research or UX Research in Healthcare.
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We are delighted to be partnering with The Market Research Society for their inaugural Digital Ethnography summit.
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In-person Qualitative Research projects are being postponed or cancelled because of Covid-19 travel restrictions. If you’re looking for a way to do Qualitative Research remotely, this blog explains how to transition your In-person Qualitative Research to Mobile. It’s easier than you think.
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