What is patient journey mapping and how it can provide deeper insights for healthcare research
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What is dDigital Ethnography and why is it important? This short article outlines some of the key reasons digital ethnography is gaining popularity in the UX Research and Market Research sectors. Read now.
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Photovoice research is a powerful Qualitative Research Methodology that enables you to remotely capture rich, contextual insights and get a deeper understanding of your Research Participants.
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Online Focus Groups are a traditional tool UX and Market Research, but they lack context and rely heavily on memory and claimed behaviours. If you need contextual insights, Mobile Ethnography tools and platforms are a more agile alternative to online Focus Groups that get you into the everyday lives of your MR and UX Research Participants.
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Autoethnography is a scalable, cost effective, contextual research method used by researchers to uncover unmet needs, capture in-the-moment insights or confirm ideas. One autoethnography example is Service Design research where it us used to inform Customer Journey Maps and Service Blueprints.
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The agile nature of mobile ethnography mean that it is a powerful methodology for remote Journey Mapping research that virtually immerses researchers in the real world context of their participants.
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The discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
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Read why mobile (or online ) ethnography represents such a powerful approach to undertaking exploratory approach as part of a qualitative research exercise.
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Mobile ethnography helps improve efficiency at each level of the double diamond. This article will highlight mobile ethnography opportunities at each step.
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What is ethnographic research and what are some of the key benefits of utilising mobile ethnography as a qualitative research methodology?
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This article walks you step-by-step through the process of co creating the journey mapping process by leveraging the power of mobile ethnography.
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Mobile ethnography has emerged as one of the most attractive forms of remote user research, and the benefits for qualitative researchers are numerous as this blog describes.
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