Indeemo Sponsor The Digital Ethnography Summit in Conjunction with the Market Research Society
We are delighted to be sponsoring this year’s Digital Ethnography Summit in conjunction with the Market Research Society (MRS).
The virtual event will take place on March 25th and will include speakers from leading brands such as GSK, McDonalds, Philips, Kaiser Permanente, BBC, Constellation Brands, Transport Focus, UK Coaching, and Mars Wrigley.
MRS has lined up an amazing line of speakers who will showcase the many applications of digital ethnography and demonstrate its effectiveness for:
1/ reaching hard to reach audiences
2/ exploring sensitive topics
3/ capturing in-the-moment insights
4/ diving deep into people’s everyday realities
The event will also “examine the operational and methodological challenges of refocusing insight projects. We’ll explore how ethnographic insights have supported organisations to develop bold, new, consumer strategies at speed. We’ll consider whether the growth in digital ethnography marks a long term move towards remote digital qualitative methods and how this may evolve over time.”
Indeemo’s CEO and Founder, Eugene Murphy will be presenting at 4 PM with Richie Grantham, Principal Design Leader, Kaiser Permanente. The presentation will be entitled:
“Safe space” - leveraging mobile technologies and consumer behaviour to get real-time, real-context feedback. Hear how Kaiser Permanente's Health Innovation team is advancing ethnography during the pandemic.
The presentation will share some insights into why mobile ethnography is proving especially popular for those in healthcare research and in particular how it is being used to support the massive industry shift to telehealth and digital care.
“We are delighted to be partnering with The Market Research Society for their inaugural Digital Ethnography summit. Indeemo is the market leader in digital and mobile ethnography and it is an approach that is gaining significant traction as both research professionals and designers realise the power of the approach. It is particularly exciting when we work with leading healthcare providers like Kaiser Permanente as the research outcomes can be truly transformative in both improving the quality of care and potentially saving lives.”
Eugene Murphy, CEO & Founder, Indeemo.
About MRS
The Market Research Society (MRS) is the UK professional body for research, insight and analytics. They recognise 5,000 individual members and over 500 accredited Company Partners in over 50 countries who are committed to delivering outstanding insight. As the regulator, they promote the highest professional standards throughout the sector via the MRS Code of Conduct.
MRS also supports the sector with specialist training and qualifications, professional membership, company accreditation, cutting-edge conferences, glittering awards and advice on best practice.
Contact us now
To learn more about Indeemo and how we can support your next research project, call us or submit your contact details.
US Toll Free: +1 888 917 7480 | UK: +44 (0) 845 528 0870