Mobile Ethnography gives researchers the ability to understand all shopper personas from the super-organised Holiday Season Shoppers to the first-time Black Friday shoppers.
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In this post, we’ll explain how you can leverage the power of remote Mobile Ethnography to understand your customers’ online shopping journey and better optimize their experience.
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Is Black Friday a thing of the past? In our latest post, we explore the new online path to purchase, while explaining how our pioneering human to human, remote mobile ethnography approach can help retailers gather rich customer insight and adopt a consumer-centric strategy.
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