In today's healthcare landscape, patient and caregiver experiences hold valuable insights for enhancing the quality of care. While traditional research methods like focus groups and interviews have their merits, alternative approaches are emerging as powerful tools to capture real-time moments and perspectives. This blog post explores the significance of patient-caregiver dynamics in healthcare improvements and delves into innovative research methods such as Ecological Momentary Assessment (EMA) and Video Diaries.
Read MoreIn the pursuit of understanding and improving the employee experience, organisations are turning to alternative research methodologies. This blog explores video diaries, ecological momentary assessment (EMA), and participatory action research as innovative approaches to capturing real-time employee experiences. These methods provide authentic insights, uncover hidden issues, and foster collaboration, ultimately leading to a more engaged and satisfied workforce. By leveraging the findings, organisations can drive positive changes and create a thriving work environment.
Read MoreEcological Momentary Assessment (EMA) has become a leading methodological approach in both academic and healthcare research. In this blog post, we present EMA as a flexible yet robust technique for understanding real world behaviours and experiences. By understanding the types of EMA that can be used for research design, you can gain an abundance of richness in qualitative data that is underpinned by real-time (aka in the moment) data collection
Read More