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Posts tagged Omnichannel Customer Journey

Tips for using Mobile Ethnography as a tool for Omnichannel Path to Purchase Research

Tips for using Mobile Ethnography as a tool for Omnichannel Path to Purchase Research

Mobile ethnography is an agile new way of understanding how buyers decide by mapping their online and offline purchase path,

path to purchase, Mobile EthnographyEugene MurphyMay 1, 2021Mobile Qualitative Research, Omnichannel Customer Journey