In-Home Usage Test (iHUT) projects have revolutionised the way businesses understand consumer behaviour and product experiences. By bringing the testing process directly into consumers' homes, iHUTs provide an authentic environment for participants to engage with products in their daily lives. The integration of video-based research platforms has further enhanced the power of iHUTs, allowing researchers to gain a wealth of valuable insights.
Read MoreShop-alongs, a critical component in market research, are observational research techniques where researchers accompany participants during their shopping journey. This method allows researchers to gain a deep understanding of consumers' shopping behaviours, preferences, and decision-making processes. By observing customers in a natural shopping environment, researchers can gather insights that are often unattainable through traditional survey methods.
Read MoreUnderstanding a customer’s shopping journey is essential to providing them with an experience that exceeds their needs and expectations. Find out how you can improve your customer’s journey with remote path-to-purchase studies.
Read MoreClients across every industry and sector are investing heavily into researching all aspects of sustainability. In the past 12 months, we have supported research into everything from E-Vehicle Customer Journey Research to Gen Z sustainability attitudes to waste disposal behaviours, to researching vitamins and supplements, to designing behaviour change interventions for transport modal shifts.
Read MorePioneering brands are successful because they intimately understand and meet both the needs and desires of their customers. Deep understanding and customer empathy enables great brands to deliver products, services or experiences that both delight their customers and help the brand achieve profitability, longevity and, in some cases, cultural impact.
Read MoreAs we approach the end of 2022 and the winter months are just in sight, all eyes are on the continuing rise in living costs for many households around the world. As all demographics in society begin to feel the crunch more than ever, all industries will be searching for ways to improve their services by meeting the needs of new and existing customers.
Read MoreJourney Mapping has become a key player in helping CX management deliver the best customer experience. We have begun to see an increase in the adoption and need for a journey mapping tool to be integrated into the CX toolkit. Feedback from clients has highlighted a range of benefits resulting from this integration.
Read MoreIn this post, we’ll explain how you can leverage the power of remote Mobile Ethnography to understand your customers’ online shopping journey and better optimize their experience.
Read MoreMobile is becoming essential for marketers who are trying to truly understand what is important for Millennials and Gen z, trying to best connect with their lives.
Read MoreLearn the four key takeaways that can be adopted when you set out to design a research project with multiple stakeholders and teams at the table.
Looking to transition your business online? In this article, we outline how you can leverage Remote Mobile Ethnography to understand your customer journey and optimize your new, digital path to purchase.
Read MoreIs Black Friday a thing of the past? In our latest post, we explore the new online path to purchase, while explaining how our pioneering human to human, remote mobile ethnography approach can help retailers gather rich customer insight and adopt a consumer-centric strategy.
Read MoreIn this post, we explore how leveraging Mobile Ethnography can help you understand how customers are adapting their shopping experience to new retail trends and to get a rich insight into how Covid-19 has impacted your core customer’s purchasing behaviors.
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