Video Insights and More: Revolutionising Path to Purchase Research
Video Insights and More: Revolutionising Path to Purchase Research

Understanding the consumer's journey from initial awareness to making a purchase is pivotal for businesses. This journey, often referred to as the "Path to Purchase," represents the complex series of steps a consumer takes before deciding to buy a product or service. As an expert in qualitative and market research, this blog will delve deep into the concept of the Path to Purchase, exploring how researchers can gather valuable data and insights, distinguish between online and offline paths, and use video to understand this journey better. Moreover, we'll discuss the impact of understanding the Path to Purchase on customer experience.

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path to purchaseIndeemocustomer experience, customer journey
Using Generative AI analysis tools for online Focus Groups and In-depth Interviews research.
Using Generative AI analysis tools for online Focus Groups and In-depth Interviews research.

In the dynamic and ever-changing world of business today, gaining insights into consumer behaviour and user experiences is absolutely essential. Brands and consultancies are constantly searching for innovative ways to gain insights into people's lives and preferences. As brands seek to meet the needs of consumers, the team at Indeemo have worked tirelessly throughout 2023 to meet the needs of customers, to offer a unique perspective on consumers, products, and experiences, all within the context of everyday life.

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Generative AIEugene MurphyFocus Groups, In-depth interviews
Market Research Tips for a Better Understanding of Product Preferences & Usage
Market Research Tips for a Better Understanding of Product Preferences & Usage

Market research is a dynamic field that empowers businesses to deeply understand their customers' preferences and product usage habits. To inspire and educate our readers, we'll delve into a range of market research tips that provide valuable insights into consumer behaviour, allowing you to tailor your products and services effectively.

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Product Testing (iHUTs)IndeemoProduct usage and preferences, Consumer occasions, Shopping missions
Embracing Video Research tools to Understand Gen Z
Embracing Video Research tools to Understand Gen Z

In a rapidly evolving digital landscape, understanding Generation Z (Gen Z) has become paramount for brands looking to stay relevant and connect with the next wave of consumers. This generation, born into the digital age, holds tremendous influence over the market and product innovation. To truly comprehend their values, norms, behaviours, opinions, preferences, and attitudes, brands must embrace video research, asynchronous research, and the power of platforms like Indeemo.

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Millennials & Gen ZIndeemoVideo Research
Exploring Deeper: Harnessing the Potential of Video Surveys in Market Analysis
Exploring Deeper: Harnessing the Potential of Video Surveys in Market Analysis

In an ever-evolving market research landscape, staying ahead requires embracing cutting-edge techniques that unveil profound consumer insights. Video surveys, a pioneering approach, stand at the forefront of this revolution. This blog illuminates the myriad advantages of video surveys, casting a spotlight on their transformative applications in shopper and consumer research, shopping missions, and customer experience enhancement. Join us on this journey as we comprehensively explore how video surveys are reshaping the very foundations of market research.

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Consumer Research, Video SurveysIndeemovideo surveys, Market Research
Understanding the Buyer Journey with Mobile Qualitative Research
Understanding the Buyer Journey with Mobile Qualitative Research

In today's dynamic marketplace, understanding the buyer journey is essential for businesses seeking to connect with their customers on a deeper level. Traditional market research methods often fall short in capturing the intricate nuances that shape consumers' decision-making processes. Enter mobile qualitative research, a revolutionary approach that utilises multimedia elements such as photos, mobile screen recording, and videos to uncover insights into customers' shopping experiences, all while synergising with emerging technologies like OpenAI and Optical Character Recognition (OCR).

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path to purchase, Qualitative ResearchIndeemoBuyer Journey, asynchronous research
Mastering Customer Insights: Harnessing the Power of Video for Product and Brand Preferences
Mastering Customer Insights: Harnessing the Power of Video for Product and Brand Preferences

In the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.

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Consumer ResearchIndeemocustomer insights, Video Research, Product and Brand preferences
Empowering Brands: Video-Based Research Redefines Consumer Understanding
Empowering Brands: Video-Based Research Redefines Consumer Understanding

Video-based insights offer brands a direct portal into consumer lives—capturing emotions, preferences, and behaviors as they unfold. Witness consumption occasions at home, decode the influence of packaging on decisions, and join consumers on their shopping missions. With authenticity at its core, video empowers brands to craft strategies that resonate and products that truly connect. It's not just data; it's the story of consumers, told by them, in the moment

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Consumer ResearchIndeemoVideo Research, Shopping missions
Understanding Product Experience with Customer Video Feedback and iHUTs
Understanding Product Experience with Customer Video Feedback and iHUTs

In today's dynamic marketplace, understanding consumer behaviour and optimising product experiences are critical for business success. Discover how the synergy between customer video feedback and In-Home Usage Testing (iHUTs) revolutionises product testing, innovation, and design. Gain insights into the evolution of user experience, where smart devices reshape the consumer landscape.

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Consumer Research, Product Testing (iHUTs)IndeemoCustomer Video Feedback, IHUTs, Product Experience, User Experience
What is In Home Usage Testing (iHUT)? Understanding Consumer Behaviour and Product Experiences
What is In Home Usage Testing (iHUT)? Understanding Consumer Behaviour and Product Experiences

In-Home Usage Test (iHUT) projects have revolutionised the way businesses understand consumer behaviour and product experiences. By bringing the testing process directly into consumers' homes, iHUTs provide an authentic environment for participants to engage with products in their daily lives. The integration of video-based research platforms has further enhanced the power of iHUTs, allowing researchers to gain a wealth of valuable insights.

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Product Testing (iHUTs), Consumer ResearchIndeemoIHUTs, Product Experience
Beyond Surveys: Video Research & Shop Alongs in Market Research
Beyond Surveys: Video Research & Shop Alongs in Market Research

Shop-alongs, a critical component in market research, are observational research techniques where researchers accompany participants during their shopping journey. This method allows researchers to gain a deep understanding of consumers' shopping behaviours, preferences, and decision-making processes. By observing customers in a natural shopping environment, researchers can gather insights that are often unattainable through traditional survey methods.

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Consumer ResearchIndeemoVideo Research, Market Research
Enhancing Healthcare Insights: Exploring New Avenues for Understanding Patient-Caregiver Dynamics
Enhancing Healthcare Insights: Exploring New Avenues for Understanding Patient-Caregiver Dynamics

In today's healthcare landscape, patient and caregiver experiences hold valuable insights for enhancing the quality of care. While traditional research methods like focus groups and interviews have their merits, alternative approaches are emerging as powerful tools to capture real-time moments and perspectives. This blog post explores the significance of patient-caregiver dynamics in healthcare improvements and delves into innovative research methods such as Ecological Momentary Assessment (EMA) and Video Diaries.

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Healthcare, Experience ResearchIndeemopatient experience, Patient-caregiver, Ecological momentary assessment, Video Diaries
Understanding Employee Experience: Exploring Alternative Research Methodologies
Understanding Employee Experience: Exploring Alternative Research Methodologies

In the pursuit of understanding and improving the employee experience, organisations are turning to alternative research methodologies. This blog explores video diaries, ecological momentary assessment (EMA), and participatory action research as innovative approaches to capturing real-time employee experiences. These methods provide authentic insights, uncover hidden issues, and foster collaboration, ultimately leading to a more engaged and satisfied workforce. By leveraging the findings, organisations can drive positive changes and create a thriving work environment.

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Experience Research, Qualitative ResearchIndeemoEmployee Experience, Ecological momentary assessment, Video Diaries, Participatory Action Research
Research Grants: Tips for Overcoming the Funding Challenges in Academic Research
Research Grants: Tips for Overcoming the Funding Challenges in Academic Research

Academic research relies on securing vital research grants to drive innovation, scientific progress, and address societal challenges. However, obtaining funding poses challenges such as intense competition, stringent criteria, and limited opportunities. This comprehensive article offers valuable tips to overcome these obstacles and maximise the chances of securing research grants. It also provides additional guides and a curated list of reputable funding agencies to support postgraduates and early career researchers on their academic journey. Propel your research career forward by navigating the funding landscape effectively and contributing to knowledge advancement.

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Academic ResearchIndeemoprimary data collection
Participatory Action Research: A Guide for Researchers
Participatory Action Research: A Guide for Researchers

Discover the power of Participatory Action Research (PAR) in empowering communities and driving social change. In this insightful blog, we explore the essence of PAR, its applications, and the remarkable benefits it brings. Uncover the significance of qualitative research methods and the pivotal role of trust between researchers and participants. Learn how platforms like Indeemo foster trust, enabling open communication and co-creation of knowledge. Join the journey towards inclusive and transformative research practices.

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Qualitative ResearchIndeemoParticipatory Action Research
The Power of Ecological Momentary Assessment (EMA) and Real-Time Data Collection
The Power of Ecological Momentary Assessment (EMA) and Real-Time Data Collection

Ecological Momentary Assessment (EMA) has become a leading methodological approach in both academic and healthcare research. In this blog post, we present EMA as a flexible yet robust technique for understanding real world behaviours and experiences. By understanding the types of EMA that can be used for research design, you can gain an abundance of richness in qualitative data that is underpinned by real-time (aka in the moment) data collection

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Qualitative ResearchIndeemoEcological momentary assessment
Obtaining Ethical Approval for Academic Research: Things to Consider
Obtaining Ethical Approval for Academic Research: Things to Consider

Discover essential considerations for successfully navigating the ethics approval process in academic research. Prioritise ethics alongside research design, demonstrate risk-to-benefit ratio, ensure data protection with reliable tools like Indeemo, and provide clear instructions for appropriate data collection. Uphold participant rights, foster responsible research practices, and navigate the ethics approval process with integrity.

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Academic ResearchIan Twohigprimary data collection