Consumer feedback is the linchpin of insightful decision-making in market research. It provides qualitative researchers and insights teams at brands and research agencies with a comprehensive view of consumer interactions. This broad spectrum includes detailed insights into occasions, experiences, shopping behaviours, product preferences, brand perceptions, and more, guiding key business strategies and brand positioning.
Read MoreUnlock the secrets to understanding consumer occasions with our expert guide tailored for market researchers and insights teams. This blog unveils five essential strategies for capturing consumer occasions in their most authentic form, emphasising the power of technology, the flexibility of asynchronous data collection, and the richness of contextual insights.
Read MoreWhat is dDigital Ethnography and why is it important? This short article outlines some of the key reasons digital ethnography is gaining popularity in the UX Research and Market Research sectors. Read now.
Read MorePhotovoice research is a powerful Qualitative Research Methodology that enables you to remotely capture rich, contextual insights and get a deeper understanding of your Research Participants.
Read MoreEffective user research plays a critical role in empathy building, and with the adoption of novel UX Research Platforms, we can accomplish shared empathy for our users. In this blog we outline three ways a user research platform can help you and your team build empathy
Read MoreWe live in times of exponential change. Generative AI is already having profound impacts on every industry. Research is no different. We believe that Generative AI is going to be a boom for Qualitative Research and video research in particular. In this post, we share updates that we have made to the Indeemo Platform that help you do video research faster and at scale.
Read MoreIn the realm of research, gaining deep insights into user behaviour over extended periods is a quest worth pursuing. Diary studies can be your guiding light in this endeavour. However, misconceptions often shroud the notion of conducting one. In this comprehensive blog post, we aim to unravel the mysteries surrounding diary studies by addressing common myths and revealing the true potential they hold.
Read MoreUnderstanding the consumer's journey from initial awareness to making a purchase is pivotal for businesses. This journey, often referred to as the "Path to Purchase," represents the complex series of steps a consumer takes before deciding to buy a product or service. As an expert in qualitative and market research, this blog will delve deep into the concept of the Path to Purchase, exploring how researchers can gather valuable data and insights, distinguish between online and offline paths, and use video to understand this journey better. Moreover, we'll discuss the impact of understanding the Path to Purchase on customer experience.
Read MoreIn the dynamic and ever-changing world of business today, gaining insights into consumer behaviour and user experiences is absolutely essential. Brands and consultancies are constantly searching for innovative ways to gain insights into people's lives and preferences. As brands seek to meet the needs of consumers, the team at Indeemo have worked tirelessly throughout 2023 to meet the needs of customers, to offer a unique perspective on consumers, products, and experiences, all within the context of everyday life.
Read MoreMarket research is a dynamic field that empowers businesses to deeply understand their customers' preferences and product usage habits. To inspire and educate our readers, we'll delve into a range of market research tips that provide valuable insights into consumer behaviour, allowing you to tailor your products and services effectively.
Read MoreIn a rapidly evolving digital landscape, understanding Generation Z (Gen Z) has become paramount for brands looking to stay relevant and connect with the next wave of consumers. This generation, born into the digital age, holds tremendous influence over the market and product innovation. To truly comprehend their values, norms, behaviours, opinions, preferences, and attitudes, brands must embrace video research, asynchronous research, and the power of platforms like Indeemo.
Read MoreIt is now possible to import Focus Groups and In-depth interviews directly into Indeemo from Microsoft Teams and Zoom and analyse them using Generative AI. This blog shares more information.
Read MoreIn an ever-evolving market research landscape, staying ahead requires embracing cutting-edge techniques that unveil profound consumer insights. Video surveys, a pioneering approach, stand at the forefront of this revolution. This blog illuminates the myriad advantages of video surveys, casting a spotlight on their transformative applications in shopper and consumer research, shopping missions, and customer experience enhancement. Join us on this journey as we comprehensively explore how video surveys are reshaping the very foundations of market research.
Read MoreIn today's dynamic marketplace, understanding the buyer journey is essential for businesses seeking to connect with their customers on a deeper level. Traditional market research methods often fall short in capturing the intricate nuances that shape consumers' decision-making processes. Enter mobile qualitative research, a revolutionary approach that utilises multimedia elements such as photos, mobile screen recording, and videos to uncover insights into customers' shopping experiences, all while synergising with emerging technologies like OpenAI and Optical Character Recognition (OCR).
Read MoreIn the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
Read MoreVideo-based insights offer brands a direct portal into consumer lives—capturing emotions, preferences, and behaviors as they unfold. Witness consumption occasions at home, decode the influence of packaging on decisions, and join consumers on their shopping missions. With authenticity at its core, video empowers brands to craft strategies that resonate and products that truly connect. It's not just data; it's the story of consumers, told by them, in the moment
Read MoreIn today's dynamic marketplace, understanding consumer behaviour and optimising product experiences are critical for business success. Discover how the synergy between customer video feedback and In-Home Usage Testing (iHUTs) revolutionises product testing, innovation, and design. Gain insights into the evolution of user experience, where smart devices reshape the consumer landscape.
Read MoreIn-Home Usage Test (iHUT) projects have revolutionised the way businesses understand consumer behaviour and product experiences. By bringing the testing process directly into consumers' homes, iHUTs provide an authentic environment for participants to engage with products in their daily lives. The integration of video-based research platforms has further enhanced the power of iHUTs, allowing researchers to gain a wealth of valuable insights.
Read MoreShop-alongs, a critical component in market research, are observational research techniques where researchers accompany participants during their shopping journey. This method allows researchers to gain a deep understanding of consumers' shopping behaviours, preferences, and decision-making processes. By observing customers in a natural shopping environment, researchers can gather insights that are often unattainable through traditional survey methods.
Read MoreIn today's healthcare landscape, patient and caregiver experiences hold valuable insights for enhancing the quality of care. While traditional research methods like focus groups and interviews have their merits, alternative approaches are emerging as powerful tools to capture real-time moments and perspectives. This blog post explores the significance of patient-caregiver dynamics in healthcare improvements and delves into innovative research methods such as Ecological Momentary Assessment (EMA) and Video Diaries.
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