This short guide outlines some of the different approaches you can take to qualitative research while also outlining how technology can support more efficient approaches.
Read More
One of the most powerful methods of discovery user research is the remote Diary Study. For some, it’s the richest, most intimate and contextual type of exploratory research method there is. Great design starts with deep understanding and a longitudinal diary study is a powerful, non invasive and cost effective research method that our customers are increasingly embracing to deepen their empathy and improve their customer and user experience.
Read More
In the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
Read More
In recent years - particularly over the past 12 months - there is a great sense of alignment, if not merging of customer experience, user experience, and market research. Nearly one year ago to the day we published an article on why Customer Centricity is critical for brands. Today, as we reflect on this ever-increasing need for organisations to become even more customer-centric, questions are still raised surrounding how it can be achieved.
Read More
Traditional consumer understanding models are increasingly proving inadequate for capturing the full spectrum of customer behaviour. Enlightened brands are now turning their attention to ‘occasions’ and ‘demand spaces’ to gain a deeper insight into consumer activities. These moments, whether they are everyday routines or festive celebrations, are invaluable for driving innovation and growth.
Read More
Understanding your customers' needs and experiences is crucial for all businesses. However, for small businesses and non-researchers, gathering this intelligence might seem daunting. With advancements in technology, tools like the Indeemo are revolutionising how businesses collect and analyse customer feedback. This guide will explore how you can harness the power of mobile, video, and Generative AI to uncover rich contextual insights and significantly enhance your customer experience.
Read More
Inclusive research is essential for understanding the full spectrum of human experience, especially when considering populations that are often overlooked or underserved. This guide outlines the principles of inclusive research and demonstrates how Indeemo’s platform can be utilised to engage with vulnerable customers effectively.
Read More
The respondent strategy for your traditional or online qualitative research has a huge impact on the outcome of your study. In this article, we cover the key recruitment methods used by researchers and guide you through the benefits and drawbacks of each method helping you find the best recruitment process to deliver the results you need.
Read More
Understanding the nuanced and ever-evolving university student experience, whilst a growing research initiative undertaken by higher education institutions and marketing agencies, is a complex task that requires innovative methods and tools. The use of in-the-moment diaries, specifically captured through video via specialised apps like Indeemo, offers researchers an unparalleled window into the daily lives, thoughts, and feelings of students. As Indeemo continues to facilitate research agendas on student experience, this blog provides a comprehensive guide on designing tasks and strategies for researchers keen on delving deep into the student experience, employing a longitudinal (Always On) approach to gather rich, context-laden insights.
Read More
In recent years, we've embarked on numerous collaborations with Advertising and Media Agencies, engaging with a kaleidoscope of brands. The consensus is clear: agencies that stand out are those that harness authentic, real-time insights to delve deep into the cultures of their target audiences, and vividly bring these insights to life in their pitches through genuine customer footage.
Read More
Understanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.
Read More
For product development, the emphasis on creating user-centred designs has become paramount. Central to understanding and meeting user expectations is the process of concept testing, a strategy that should transcend beyond a mere checkpoint in the product development cycle. This iterative and insightful approach to user research and experience design not only informs but significantly influences the trajectory of product development.
Read More
Consumer purchasing journey really has evolved dramatically, mirroring the changes in technology and consumer behaviour over the past three decades and more. Today, understanding this complex journey is crucial for market researchers, customer experience experts, and consumer insights teams. This evolution underscores the importance of adopting and leveraging new technologies to capture the multifaceted nature of consumer purchasing behaviour, particularly as we witness the shifting preferences of younger generations like Gen Z and Gen Alpha towards omni-channel shopping experiences.
Read More
Generative AI is transforming Qualitative Research. To fully harness the power of Generative AI, it is imperative that anyone in the business of understanding needs to understand Prompting and, more importantly how to evolve and iterate your prompts to get the answers you need. This blog delves into iterative prompting and offers researchers a comprehensive guide on how to get the answers they need, fast.
Read More
Generative AI is transforming Qualitative Research and Qualitative Data Analysis. In this beginners Guide to Generative AI, we explain what Generative AI is, we list its benefits for Qualitative Data analysis, we share tips on how to Prompt and explain why we believe it 10x Qualitative Research, and video research in particular.
Read More
Delving into the patient experience through journey mapping offers invaluable insights for enhancing healthcare delivery. This beginner-friendly guide takes you through the fundamentals of patient journey mapping, providing a fresh perspective on capturing the essence of patient interactions with healthcare systems from start to finish.
Read More
The path to optimal design is intricately tied to the insights and feedback from its end-users - in this context, the patients. This blog delves into the criticality of patient-centred feedback in the design and production of medical devices, emphasising the role of asynchronous and in-the-moment qualitative research. Here, we provide five essential tips for capturing invaluable patient feedback during prototype testing, ensuring that the final product not only meets clinical requirements but also aligns with patient needs and preferences.
Read More
For healthcare research, the adoption of video in patient diaries represents a pivotal shift, enhancing our grasp of patient experiences with a depth and immediacy previously unattainable. This condensed exploration delves into the transformative impact of video diaries, underscoring their role in enriching patient narratives and their integration into broader research methodologies.
Read More
UX research with B2B brands personas can be challenging. Recruiting user personas can take time. Incentives can be expensive. Fieldwork always takes longer than B2C research. This post shares tips on how to use Mobile Ethnography to do great UX research with B2B user personas.
Read More
For market research, understanding consumer behaviour, specifically product usage and preferences, is pivotal for brands and agencies striving to stay ahead. The key to unlocking these insights often lies in effective qualitative research, where technology and innovation are revolutionising traditional methodologies.
Read More