The respondent strategy for your traditional or online qualitative research has a huge impact on the outcome of your study. In this article, we cover the key recruitment methods used by researchers and guide you through the benefits and drawbacks of each method helping you find the best recruitment process to deliver the results you need.
Read MoreUnderstanding the nuanced and ever-evolving university student experience, whilst a growing research initiative undertaken by higher education institutions and marketing agencies, is a complex task that requires innovative methods and tools. The use of in-the-moment diaries, specifically captured through video via specialised apps like Indeemo, offers researchers an unparalleled window into the daily lives, thoughts, and feelings of students. As Indeemo continues to facilitate research agendas on student experience, this blog provides a comprehensive guide on designing tasks and strategies for researchers keen on delving deep into the student experience, employing a longitudinal (Always On) approach to gather rich, context-laden insights.
Read MoreIn recent years, we've embarked on numerous collaborations with Advertising and Media Agencies, engaging with a kaleidoscope of brands. The consensus is clear: agencies that stand out are those that harness authentic, real-time insights to delve deep into the cultures of their target audiences, and vividly bring these insights to life in their pitches through genuine customer footage.
Read MoreUnderstanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.
Read MoreFor product development, the emphasis on creating user-centred designs has become paramount. Central to understanding and meeting user expectations is the process of concept testing, a strategy that should transcend beyond a mere checkpoint in the product development cycle. This iterative and insightful approach to user research and experience design not only informs but significantly influences the trajectory of product development.
Read MoreConsumer purchasing journey really has evolved dramatically, mirroring the changes in technology and consumer behaviour over the past three decades and more. Today, understanding this complex journey is crucial for market researchers, customer experience experts, and consumer insights teams. This evolution underscores the importance of adopting and leveraging new technologies to capture the multifaceted nature of consumer purchasing behaviour, particularly as we witness the shifting preferences of younger generations like Gen Z and Gen Alpha towards omni-channel shopping experiences.
Read MoreGenerative AI is transforming Qualitative Research. To fully harness the power of Generative AI, it is imperative that anyone in the business of understanding needs to understand Prompting and, more importantly how to evolve and iterate your prompts to get the answers you need. This blog delves into iterative prompting and offers researchers a comprehensive guide on how to get the answers they need, fast.
Read MoreGenerative AI is transforming Qualitative Research and Qualitative Data Analysis. In this beginners Guide to Generative AI, we explain what Generative AI is, we list its benefits for Qualitative Data analysis, we share tips on how to Prompt and explain why we believe it 10x Qualitative Research, and video research in particular.
Read MoreDelving into the patient experience through journey mapping offers invaluable insights for enhancing healthcare delivery. This beginner-friendly guide takes you through the fundamentals of patient journey mapping, providing a fresh perspective on capturing the essence of patient interactions with healthcare systems from start to finish.
Read MoreThe path to optimal design is intricately tied to the insights and feedback from its end-users - in this context, the patients. This blog delves into the criticality of patient-centred feedback in the design and production of medical devices, emphasising the role of asynchronous and in-the-moment qualitative research. Here, we provide five essential tips for capturing invaluable patient feedback during prototype testing, ensuring that the final product not only meets clinical requirements but also aligns with patient needs and preferences.
Read MoreFor healthcare research, the adoption of video in patient diaries represents a pivotal shift, enhancing our grasp of patient experiences with a depth and immediacy previously unattainable. This condensed exploration delves into the transformative impact of video diaries, underscoring their role in enriching patient narratives and their integration into broader research methodologies.
Read MoreUX research with B2B brands personas can be challenging. Recruiting user personas can take time. Incentives can be expensive. Fieldwork always takes longer than B2C research. This post shares tips on how to use Mobile Ethnography to do great UX research with B2B user personas.
Read MoreFor market research, understanding consumer behaviour, specifically product usage and preferences, is pivotal for brands and agencies striving to stay ahead. The key to unlocking these insights often lies in effective qualitative research, where technology and innovation are revolutionising traditional methodologies.
Read MoreConsumer feedback is the linchpin of insightful decision-making in market research. It provides qualitative researchers and insights teams at brands and research agencies with a comprehensive view of consumer interactions. This broad spectrum includes detailed insights into occasions, experiences, shopping behaviours, product preferences, brand perceptions, and more, guiding key business strategies and brand positioning.
Read MoreUnlock the secrets to understanding consumer occasions with our expert guide tailored for market researchers and insights teams. This blog unveils five essential strategies for capturing consumer occasions in their most authentic form, emphasising the power of technology, the flexibility of asynchronous data collection, and the richness of contextual insights.
Read MoreWhat is dDigital Ethnography and why is it important? This short article outlines some of the key reasons digital ethnography is gaining popularity in the UX Research and Market Research sectors. Read now.
Read MorePhotovoice research is a powerful Qualitative Research Methodology that enables you to remotely capture rich, contextual insights and get a deeper understanding of your Research Participants.
Read MoreEffective user research plays a critical role in empathy building, and with the adoption of novel UX Research Platforms, we can accomplish shared empathy for our users. In this blog we outline three ways a user research platform can help you and your team build empathy
Read MoreWe live in times of exponential change. Generative AI is already having profound impacts on every industry. Research is no different. We believe that Generative AI is going to be a boom for Qualitative Research and video research in particular. In this post, we share updates that we have made to the Indeemo Platform that help you do video research faster and at scale.
Read MoreIn the realm of research, gaining deep insights into user behaviour over extended periods is a quest worth pursuing. Diary studies can be your guiding light in this endeavour. However, misconceptions often shroud the notion of conducting one. In this comprehensive blog post, we aim to unravel the mysteries surrounding diary studies by addressing common myths and revealing the true potential they hold.
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