Mobile Ethnography gives researchers the ability to understand all shopper personas from the super-organised Holiday Season Shoppers to the first-time Black Friday shoppers.
Read More
As we approach the end of 2022 and the winter months are just in sight, all eyes are on the continuing rise in living costs for many households around the world. As all demographics in society begin to feel the crunch more than ever, all industries will be searching for ways to improve their services by meeting the needs of new and existing customers.
Read More
There is often a misconception that qualitative and quantitative research methodologies should sit in their own silos. That is the idea that quant is quant, and if you are primarily a numbers driven team then the only research you can apply is, well, quantitative. And yes, the same goes for qualitative methodologies.
Read More
At the intersection of patient-centred care and patient experience research sits a diverse array of research methodologies. Quantitative techniques and tools, such as, patient satisfaction surveys are often embedded in the fabric of understanding patient experiences - both within and outside of the hospital/clinic setting. Qualitative methodologies focus on a deeper dive into the lives of patients. Techniques, such as, one-to-one interviews or patient focus groups, tend to peel back the layer of quantitative data.
Read More
Online Focus Groups are a traditional tool UX and Market Research, but they lack context and rely heavily on memory and claimed behaviours. If you need contextual insights, Mobile Ethnography tools and platforms are a more agile alternative to online Focus Groups that get you into the everyday lives of your MR and UX Research Participants.
Read More
Our understanding of the patient journey had already become increasingly complex. Tele-health and digital health services have disrupted the traditional modes of patient flow. Patient journey mapping involves a set of tools and techniques that can can help our understnading of this non-linear process with positive patient experience outcomes
Read More
Hybrid working and increased travel restrictions have made it harder to do qualitative research across multiple countries and markets has become more challenging. Digital Ethnography however allows you to run multiple market research projects concurrently and remotely and gives you context rich insights at a fraction of the cost of traditional research methodologies.
Read More
How we capture insights about patient experiences has come a long way. Researchers and patient experience management have begun to embrace new tools and technology to get under the hood of quantitative data. This blog puts the spotlight on innovative technology for qualitative patient experience research.
Read More
Operationalising research leveraged by digital and mobile technology has become increasingly popular. Learn how a Customer Experience research tool can help you uncover qualitative CX insights
Read More
Learn how a leading UK qualitative research agency used Indeemo's mobile qualitative research app to drive respondent engagement from younger participants.
Read More
How to intercept all the channels that accompany the shopping experiences. Mobile ethnography is emerging as a pioneering methodology for an omnichannel pathway
Read More
User research is a vital component of UX and design. In the world of user experience, the strands of research that precede innovative design and improvements to products and services, provide a holistic and transparent view of the human behind the user. User research not only precedes design, but increasingly, insights are required for an iterative and agile UX project.
Read More
Employee Experience (EX) Research, involves the tools, techniques, and strategies adopted by EX management and researchers to first uncover insights into the lives of the employee - and second, to leverage these insights for improvements to employee experience standards and processes.
Read More
Journey Mapping has become a key player in helping CX management deliver the best customer experience. We have begun to see an increase in the adoption and need for a journey mapping tool to be integrated into the CX toolkit. Feedback from clients has highlighted a range of benefits resulting from this integration.
Read More
Good UX and human-centred design requires a deep and rich understanding of the user, or more importantly, the human. The design of a new product or service involves a range of procedures and activities that are used to build a comprehensive understanding of users.
Read More
Mobile Ethnography can help take service design to the next level, breaking the barriers allowing for asynchronous gathering of data from a larger research pool.
Read More
Since its inception as a hybrid of a range of theoretical and practical disciplines - Design Thinking has emerged as a robust, yet agile set of processes that focuses on the human first, and the intersection of design and innovation.
Read More
New to Mobile Ethnography? We outline the steps you need to take to ensure your first remote mobile ethnography project delivers.
Read More
In this post, we’ll explain how you can leverage the power of remote Mobile Ethnography to understand your customers’ online shopping journey and better optimize their experience.
Read More